Nestlé Nigeria has provided business support to four young entrepreneurs through its NESCAFÉ Next Level Promo, equipping them with grants, professional toolkits, and practical business training to help expand their enterprises.
Selected from more than 240,000 participants nationwide, the beneficiaries received equipment tailored to their respective fields—software development, make-up artistry, photography, and fashion design—alongside cash grants and access to mentorship masterclasses.
The beneficiaries are Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Emeka from Ebonyi State, and Ani Olalanya from Lagos State.
For the recipients, the initiative represents a significant milestone in their entrepreneurial journey. Grand prize winner Jennifer Sunday said:
“When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit, and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity.”
According to Nestlé Nigeria, the promotion was designed to reward consumer loyalty while creating meaningful opportunities for aspiring entrepreneurs.
The company’s Category Lead for Coffee, Jean-Pierre Duplan, said:
“The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey. It reflects our belief that when ambition is supported with the right opportunities, great things can happen.”
The Managing Director and Chief Executive Officer of Nestlé Nigeria, Wassim Elhusseni, said the initiative aligns with the company’s broader commitment to creating shared value.
“At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve,” he said.
