Media Kit 2026
Digital Advertising Rate Card
Connect your brand with Nigeria's HR decision-makers through our trusted editorial platform and high-engagement digital channels.
1
Website Display Banners
Monthly rates for banner placements on www.thehranchor.ng — 30-day duration per cycle.
| Placement | Dimensions | Rate (₦) |
|---|---|---|
| Leaderboard (Top) | 728 × 90 px | ₦450,000 |
| Mid-Page Leaderboard | 728 × 90 px | ₦350,000 |
| Sidebar Banner (Rectangular) | 300 × 250 px | ₦250,000 |
| Bottom Leaderboard | 728 × 90 px | ₦150,000 |
| Background Wrap / Skinning | Bespoke | ₦800,000 |
All rates are exclusive of 7.5% VAT
2
Specialised HR Content & Investigations
Leveraging our unique editorial pillars like "Workplace Whispers" and industry reviews — monthly rates.
| Service Category | Description | Rate (₦) |
|---|---|---|
| Sponsored Feature Article | 800–1,200 words + 2 images | ₦150,000 |
| Employer Branding Spotlight | Corporate profile & culture showcase | ₦250,000 |
| Interview Series (Text) | Q&A with C-Suite or HR Director | ₦200,000 |
| Expert Column Sponsorship | Monthly branding on a niche column | ₦300,000 |
All rates are exclusive of 7.5% VAT
3
Multimedia & Social Media
Per-post/episode rates for our high-engagement digital handles and video production services.
| Platform | Content Type | Rate (₦) |
|---|---|---|
|
LinkedIn / Instagram
Feed Post
|
Static or Carousel | ₦45,000 |
|
X (Twitter)
Thread or Single Post
|
Text-based engagement | ₦30,000 |
|
LinkedIn / IG Reels
Short-form Video
|
60-sec Insight Video | ₦80,000 |
|
Podcast
Podcast Sponsorship
|
30-sec Mid-roll + Mentions | ₦65,000 |
|
YouTube
Pre-roll Video Ad
|
15–30 seconds | ₦50,000 |
All rates are exclusive of 7.5% VAT
General Terms & Conditions
- Compliance: All advertisements must align with The HR Anchor Code of Conduct, particularly regarding truthfulness, accuracy, and professional ethics.
- Editorial Integrity: Sponsored content must be clearly labelled as "Sponsored" or "Advertorial" to maintain the independence of our investigative reporting.
- VAT: All rates are subject to the applicable 7.5% Value Added Tax (VAT).
- Submission: Artwork and copy must be submitted five (5) working days before the scheduled publication date.
- Agency Commission: A standard 15% commission is applicable only to registered advertising agencies.
Ready to Reach Nigeria's HR Community?
Get in touch with our advertising team to discuss the best placement for your brand.
